EKKO LOGO REDESIGN
This shows a breakdown of the process for redesigning the logo for Ekko Media. Ekko Media is a marketing company that has done work for large companies such as Monster Energy and Adidas.
Conception Phase
In the beginning stages of updating the logo, I wanted to create a distinctive mark. Initially what I wanted to do was play off of the ‘ekko’ by repeating certain elements in the design, but ultimately I was looking to refresh the logo while maintaining the modern look of their brand. These are the most developed concepts
Refining Phase
This was the mark chosen to be further developed for the logo. The concept for it was to incorporate a camera lens into the shape of the ‘E’. In this phase I explored different options with that concept.
FINAL LOGO
The final logo design. It was important to create a symbol that was easily recognizable and says everything about the brand with a mark.
Logo on company vehicle
Home page with logo
Logo on company vehicle