Asanti Custom Series

Asanti’s custom wheel section was struggling to find an identity because it offered so many different variations and styles. We settled on the theme of ‘luxury’ to tie everything together. The ads featured below were created for Dupont magazine to promote this. Instead of simply putting the wheels on a luxury vehicle like every other ad in the magazine, I chose to create a minimalist ad campaign inspired from other luxury products to focus on the level of detail and quality that goes into designing a custom wheel.